Marketing, Branding & Experiences with Style & Substance

 

18+ years of mass and digital marketing and communications in the B2C and B2B technology, telecom and creative/professional services industries in the United States and Canada

 

Marketing & Communications

mass, digital & direct Campaigns, Media & PR

 

Brand Strategy & Development

Research-driven, value prop-focused branding

 

Content Curation & Storytelling

visually compelling data & an authentic voice

Event & Experience Design

bringing brands, ideas & communities to life

 

A sample of the brands I've worked for and collaborated with

Dalhousie University

Dalhousie University was founded in 1818 in Halifax, Nova Scotia, Canada. Dalhousie offers more than 4,000 courses and 180 degree programs in twelve undergraduate, graduate, and professional faculties. The university is a member of the U15, a group of research-intensive universities in Canada.

I earned a Bachelor of Commerce (Co-op) with a major in Marketing Management in 2002.

Dal.ca

 
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MECLABS Institute

MECLABS Institute is the largest independent research facility focused on how people make choices. Parent to publishing brands MarketingSherpa and MarketingExperiments, MECLABS also partners with the University of Florida to develop, teach and evolve the graduate certificate program in Communicating Value and Web Conversion.

I have been a student, collaborator and instructor at MECLABS since 2009.

MECLABS.com

 

Okay, but really?

Yes, this is a pretty fancy website, but I'm only a little bit fancy. 

Polished, but not slick.

I live in the country and love the juxtaposition of my fast-paced, big city job with my quiet, fresh air life. And, I'm grateful for the technology and travel that allow me to enjoy both.

I'm passionate about creating compelling stories, gorgeous visuals and thoughtful, engaging experiences. And I love to collaborate and connect with smart people to make it all happen. 

Let's talk about how I can help bring a new level of polish and professionalism to your business. 

Let's explore the ideas you already have, and create a vision together.

Let's build something beautiful.