Experienced, Strategic and Aesthetic Event Design
The best event innovators bring equal parts experience, imagination and attention to detail to the planning and activation processes. I've been the executive stakeholder of the strategy, P&L and execution for multi-million dollar conferences. The creator and collaborator of interactive, partnered brand activations. And, the architect of intimate but demanding executive and celebrity gatherings. Through complete ownership and oversight of each critical element of an impactful and successful experience, my goal is to bring your event, community and brand to life.
Event strategy
Objective definition, target market identification, value proposition development, marketing plan creation, campaign execution and budget management
Venue evaluation, scoring and selection
Location, set up and flow, registration, catering/meals, AV, load-in accessibility, technology infrastructure, security, hotel/transit proximity, parking, branding considerations, ambiance, and lighting.
Programming and content curation
Inspiring keynotes and top-billed talent including authors and celebrities
Hands-on interactive workshop sessions
Small peer group roundtable discussions
One-on-one tactical coaching clinics with subject matter experts
Collaborative group projects and activities
Social, networking and fun relationship-builders
Logistics planning and coordination
Vendor management including venue, electrical, lighting, rigging, audio visual, food & beverage, registration, security, stage design, decoration and floral
Floor plan, traffic flow development and fire marshal approval
Significant audio visual installations including hanging HD screens, front and rear projection, studio lighting and multi-camera sets including jibs and cranes
Visual elements and branding
Signage, lighting, furniture selection, technology, floral design, textiles, soft goods and temporary infrastructure builds such as walls, structures, wraps and clings
Exclusive, invite-only and premium experiences
Tailored to the needs and desires of select attendees or clients including strategic dinners, top-tier entertainment and 'surprise & delight' vignettes to impress, create memorable moments and strengthen relationships
Key Success factor: VENUE EVALUATION & SELECTION
The venue is the canvas on which we paint our event experience - every detail matters, from location and capacity to lighting and tone. It's likely the first big decision, and it sets the tone for the entire experience we create for our attendees.
Over 15 years and 35+ events I've developed a rigorous process for venue evaluation and selection, which includes an scoring and assessment of key criteria:
Logistical (hard) Considerations: Location, set up and flow, registration, catering/meals, AV, attendee and cargo load-in accessibility, technology infrastructure, security, hotel/transit proximity and parking.
Branding (soft) Considerations: Approach and entryway appeal, overall ambiance, lighting, infrastructure condition, furniture soft goods condition, session spaces, open/exhibit/meal spaces and branding opportunities.
I've worked hands-on with many different venues and event vendors: Massive metropolitan convention centers and hot Las Vegas nightclubs, corporate resort hotels and chic, non-traditional venues like art galleries and boutiques. Some specific venues and groups I've partnered with to create and deliver world-class events include:
Sample Venue Assessment
Over 15 years and 35+ events I've developed a rigorous process for event venue evaluation and selection, which includes an scoring and assessment of key criteria.
Here is a sample of an abbreviated assessment I developed after preliminary research and on-site evaluation of 42 different venues in New York City, including Columbia University, Lincoln Center, MoMA, the Fashion Institute of Technology and ten top tier Manhattan hotels.
