Proven Campaign Strategy to Achieve Your Business Goals

The discipline of marketing has changed. Like many marketers of my generation, I started out working on media blocking charts, signing newspaper print proofs and calculating TV and radio GRPs. Then came digital, data, automation and social which allowed us to connect with and understand our customers in entirely new and inspiring ways.

Whether you need a full scale ad campaign with mass, digital and direct or some research-based ideas for how to improve your website or create an engaged base of email subscribers, I can help. Let's make sure your messages are strong, your visuals are compelling and your calls-to-action do what they're supposed to do.

My experience includes not only the following key channels, tactics and approaches - but more importantly - when to choose which medium and how to ensure the message is cohesive and connected across all the channels and devices your customer experiences.

Strategy
- Campaign approach, target market, message and channel mix selection
Email Marketing
- Segmentation, personalization, welcome, drip and re-engagement campaigns, legislation compliance including CAN-SPAM and CASL
Social Media
- Social strategy and publishing calendar for Twitter, Facebook, Instagram and LinkedIn
Lead Generation
- Content landing pages, lead capture optimization, follow-up and nurturing
Websites and Landing Pages
- Conversion optimization based on the MECLABS Institute Conversion Heuristic and methodology
Broadcast
- Radio, TV and the associated production
Print
- Newspaper, magazine, free standing inserts (FSI) and flyers
Direct Mail
- Letters, postcards, premium packages and catalogs
Out of Home
- Digital and traditional, billboards, transit, washroom and airport
Experiential
- Street team, demos, sampling and live brand executions
Public Relations
- Press releases, media pitching, communications and key message development
Merchandising and POP
- Environmentals, signage, tools, brochures and store rep training